About ASM Sports
Game On
From grassroots beginnings to global superstars — ASM Sports is the world's premier ecosystem for athletes at every stage of their career.
Give Every Athlete the Opportunity They Deserve
ASM Sports exists to create technologies, platforms, services, and global networks that empower athletes of all walks of life — from a beginning athlete to a superstar pro. We stand beside athletes from their first training session to retirement, providing the tools and guidance to help them be the best they can be, inspire the next generation, and shape the future of sport.
The World's Number One Sports Management Ecosystem
To become the global destination where every athlete — regardless of sport, background, or level — turns to for guidance, opportunity, and growth. We are building the platform that connects athletes to the resources, people, and pathways they need to achieve greatness and leave a lasting legacy in sport.
ASM By The Numbers
We Help You Every Step of the Way
Who We Serve
Your Career. Our Mission.
From your first training session to retirement, ASM walks alongside every athlete. We provide the tools, network, and expertise to help you reach your full potential at every stage.
Athletic Training & Academies
Access elite training programs and academies to sharpen your skills and get ahead of the competition.
College Recruiting
Our expert recruiters secure life-changing scholarships at top universities across 92+ countries.
NIL & Brand Building
Monetize your name, image, and likeness while building a powerful personal brand.
Professional Career Management
Contract negotiations, agent representation, sponsorships — we handle it all.
Wealth & Legacy Planning
Build long-term financial security so your success extends well beyond the final whistle.
The ASM Difference
We're With You
Every Step
Academy & Training
We guide young athletes into elite academies and training programs to develop their skills from day one.
College Recruiting
Our expert recruiters secure life-changing scholarships at top universities around the world.
NIL & Branding
We help athletes monetize their name, image, and likeness while building a powerful personal brand.
Professional Career
From contract negotiations to sponsorships, we manage every aspect of the professional journey.
Wealth & Legacy
We build long-term wealth strategies so athletes can secure their financial future beyond the game.
Universities in Our Network
6,500+ Strong
ASM Sports is leading the way in NIL — helping athletes, brands, and universities maximize their appeal, visibility, and opportunities across the entire sports landscape.
Across NCAA, NAIA, Ivy League, NJCAA and more
Co-Founder & Ambassador
Ernie Els
Known as "The Big Easy," Ernie Els is one of golf's greatest champions — a four-time Major winner who dominated the world stage for over two decades. But his impact doesn't stop on the fairway.
As Co-Founder of ASM Sports, Ernie brings his championship mindset and global network to the next generation of athletes. He believes every athlete — regardless of sport or background — deserves world-class management and support.
From his iconic wins at the US Open and The Open Championship to his tireless work in youth development, Ernie's commitment to building legacies beyond sport is what drives the ASM mission forward.
4x
Major Champion
700+
Weeks Top 10
HOF
Hall of Fame
31
PGA Tour Wins
"Sport has given me everything. Now it's time to give back — to build the infrastructure that athletes everywhere deserve."— Ernie Els, Co-Founder ASM
Truly Global
With over 125 team members across the globe, ASM Sports speaks your language — literally. Our multicultural team represents over 15 languages, ensuring every athlete feels seen, heard, and supported no matter where they're from. Headquartered in West Palm Beach, Florida, with a presence spanning 92+ countries.
Recognized Worldwide
Ready to
Play Bigger
Whether you're an athlete, brand, or investor — there's a place for you in the ASM ecosystem.
Game On