Strategic Plan 2026

Everything we build serves the athlete — in sport, business, and life.

ASM Sports Group is the parent company built to create a Virgin-style sports ecosystem — multiple companies, one mission. Leadership: Co-Founder: Ernie Els CEO: Chris Vidal

We work with businesses that want to operate in sport and build products, services, and opportunities around athletes. • Brand partnerships • Product integrations • Service providers • Athlete-driven companies

We connect investors to athlete-led and sport-driven opportunities. • Direct athlete investments • Sports real estate projects • Media & brand ventures • Long-term portfolio growth

Our core customer. We help athletes reach their sporting potential, build personal brands, create wealth, and transition beyond competition.

Events are where the ecosystem comes alive. Athlete showcases, business networking, and brand activations.

Premier college recruiting and placement services for aspiring athletes. 2026 Expansion: • Transitioning to Team Model • Sport-specific verticals

Online nutrition programs, fitness systems, and mental performance coaching. Partnering with coaches to connect them to athletes.

Comprehensive wealth division covering taxes, insurances, and investments for athletes.

NIL content, athlete media productions, film, social media, and storytelling for the entire ecosystem.

Partnerships with developers, athlete-led marketing strategies, and discounted property acquisition.

We partner with the best events for athlete access, business development, and deal flow.

Central hub for all ASM entities. Athletes can discover services, products, opportunities, and investments.